Applied Psychology
Today
Practice
Library
Exam
Certificate
Search
⌘K
ខ្មែរ
◐
Sign in
Today
Practice
Library
Profile
Today
Track 445
Irrational Choices & Behavioral Economics
0 / 12 lessons
Start track
1
The Endowment Effect: Why Owning Changes Value
The same mug is worth twice as much the moment it's yours
Beginner
2
Trading Away the Endowment Effect
Experienced traders stop treating a possession like a piece of themselves
Intermediate
3
Loss Aversion on the Green: Tiger Woods's Putts
Even elite athletes try harder to avoid a loss than to secure an equal gain
Intermediate
4
Mental Accounting: Why a "Free" Ticket Feels Different
Money is fungible on paper — but not in the mind
Intermediate
5
The Disposition Effect: Holding Losers, Selling Winners
Investors sell the stock that would make them feel good and keep the one that would make them feel bad
Intermediate
6
Bernoulli's Old Theory and Its Blind Spot
A 250-year-old theory of risk missed one simple fact: where you started matters
Advanced
7
Preference Reversals: When Choosing and Pricing Disagree
The same person, the same gamble, two contradictory answers depending only on how it's asked
Advanced
8
Scope Insensitivity: Why 2,000 Birds Feel Like 200,000
The emotional reaction to a single image doesn't scale with the actual numbers
Beginner
9
Less Is More: The Dinnerware Paradox
A bigger, better set of dishes can be valued less — if you don't see the alternative
Beginner
10
Anchoring in the Jury Box
Judging cases together, not separately, changes how much money people award
Intermediate
11
The Overconfident Entrepreneur
Knowing the odds and believing you personally beat them at the same time
Intermediate
12
Why Losses Loom Larger in the Brain
Framing a choice as 'keep' versus 'lose' activates different brain regions for the identical decision
Advanced
Irrational Choices & Behavioral Economics